For Front-End of Innovation, Product Strategy, and Marketing Professionals Who Want to 50x Their Qualitative Research Output

Ready to Replace JTBD Training and Consultants with Faster, Easier, and More Effective Tools?

Join Our Community Of Practitioners Who All Use Artifiial Intelligence to Completely Eliminate the Need for JTBD Interviews

Are you struggling to get your research done as quickly and accurately as your stakeholder(s) demand? What are you sacrificing each time you take a shortcut? No wonder so many people tap out and attend a seminar about wheels and progress. It seems easier, and it is. But not anymore.

  • My Large Language Model toolset is better than humans in so many ways: it's consistent, it's flexible, it can scale on demand, and it taps the corpus of all knowledge, not just a few your friends you tapped to fill your interview quota

  • Get your problem-frame 150% correct before launching an ill-conceived survey into the market. You can iterate all day long for free, instead of iterating after you've spent time and money on interviews

  • You'll need to scale because once others find out what you can do, they they'll be begging you for help. You'll be a superstar!

What the titans are saying

"Helped simplify and accelerate the use of ODI"

"Mike and I have engaged in many conversations that I've found intellectually stimulating. I enjoy working with him immensely. While at Strategyn he applied his knowledge of Jobs Theory and ODI to help Strategyn create its online education and certification platform, which we consider crucial to Strategyn's future success. In addition, Mike helped simplify and accelerate the use of ODI by co-creating the JTBD + ODI canvas. Mike is a constant and valuable source of insight. A great addition to the team."

Tony Ulwick

CEO, Strategyn

"Adopting for my own FEI work"

"I have had a look at Michael Boysen's Masterclass. It is really very good, so good in fact, that I am adopting the jobs-to-be-done prompts for my own fuzzy front-end of innovation work."

Dr. Graham Hill

Ex-Strategyn

"I can heartily recommend this course"

"This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course."

Jim Kalbach

The Jobs to be Done Playbook

Masterclass: Eliminating Jobs-to-Done Interviews with Artificial Intelligence

Here's what you get:

  • 43 Lessons of text and videos

  • Every AI Prompt you need to create models just like the pros

  • Prompt updates so you have the latest and greatest

  • A private community of likeminded students

  • You get grand-fathered into my next course with a complete end-to-end JTBD Playbook. A real playbook. 😉

Total value: $1,497

Today Just $197

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"Super helpful Mike!"

"I look forward to learning more and hopefully connecting with you in the future" - Lance Worley, Salesforce.com